Mercedes Benz
The AMG cluster and cabin research
Mercedes-Benz
Automotive interfaces sit at the center of the studio's work, and Mercedes-Benz is where much of it shows: research on future cabin experiences, and the AMG instrument cluster. In Sport mode the AMG cluster turns red-orange and wraps the speed in a tight ring of light, with range and power held at the edges.
Digital instrument cluster exploration for Mercedes-AMG. Speed sits in one glowing ring at the center against a dusk horizon. Torque and power get their own figures on either side, with the same weight as the speedometer.
Mercedes-Benz AMG instrument cluster in Sport mode. The frame turns red-orange and wraps speed in a tight ring of light, while range and power hold the edges, so the display changes character with the drive mode.
GAC
Cluster, head unit and brand for an EV