Samsung Star Labs

NEON for STAR Labs

Brand identityLaunch film3D CGI

Work 07 / 21

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Samsung Star Labs

The relationship with Samsung runs from experimental innovation to the core mobile OS. It began with STAR Labs, Samsung's innovation spin-off, where we created the brand, the product and the launch experience for NEON, its artificial humans project.

Brand and CGI

Brand identity and strategy for Samsung's NEON Life. The wordmark is built from light and staged at human scale in a white gallery, so the brand first appears as a space someone could walk into.

Flower CGI for Samsung STAR Labs

Jellyfish 3D for Samsung STAR Labs

Next Project

Honda

A visual design language for Honda and Acura vehicles

HMI designAI interfaceDesign language

Work 08 / 21