Samsung Intelligence

AI for the mobile OS

Brand identityLaunch film3D CGI
Work 06  / 21
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Samsung Intelligence

The relationship with Samsung runs from experimental innovation to the core mobile OS. More recently we have worked with Samsung as an OS, AI and mobile design partner: the Now Bar experience and strategy, and how AI turns the operating system from a collection of apps into something proactive. The work defines interaction models and a design language for Samsung's AI-native mobile experiences.

Art & brand

Samsung R3 machine learning visual for presentations and the web: a crystalline cube breaking into fragments of data above a ring of light. The neon blue on black matches the NEON work for Samsung.

AI & voice

Glass cube visual for a Samsung AI product. Light passes through layers of glass and lights a core of small blocks, using refraction as the picture of processing.

Next Project

Samsung Star Labs

NEON for STAR Labs

Brand identityLaunch film3D CGI
Work 07  / 21