The brand universe in motion





















Milkinside was engaged to revamp Spotify’s design system and develop a comprehensive component library, alongside redesigning a suite of products, including the core Spotify desktop and mobile applications, as well as other tools for music creation and promotion. Our work spanned thousands of screens, unifying consistent design elements, innovative concepts, and detailed guidelines. This project captures both the functional precision and creative vision essential to Spotify’s brand, reflecting a significant evolution of the user experience across their ecosystem of apps.
3D CGI brand universe for Spotify, a visual world centered on artists and their music. Ribbons of glass and particles move the way sound does. Rhythm and color carry the brand before the logo is shown.


Brand intro sequence for Spotify, rendered in 3D. A clear glass sphere carries the logo's three sound bars through a field of particles, slowly, like a planet in orbit.
A B2B experience with Google's AI