Vital Card
Vital World Elite Mastercard®
Vital Card
Vital is a rewards credit card, a World Elite Mastercard, with a metal card and an app. For Vital we made the brand and the motion around the card, the digital card, and the rewards interface: Vital Score leads into rewards and balance, with the credit score beside the cash-back offers on frosted glass panels.
iOS app for Vital Card, a credit card that rewards responsible spending. The home screen opens on the Vital score and the cash it has earned, with the balance one step below.
Digital experience
Fintech home screen for the Vital card and rewards app. The Vital score of 52 sits next to the cash rewards it has earned, and the card balance follows below with a small trend line.
Digital experience
Design system exploration for the Vital Card app. Cards and the toolbar are frosted layers that let color pass through, tested here against a soft pink palette on a dense money screen. A purple version keeps every component and changes only the brand color.
Brand and CGI
Art direction and branding for Vital Card, a fintech credit card. Acid green and platinum cards rest on soft inflated forms instead of a wallet or a hand, and color carries the identity ahead of the logo.
For Vital we made the brand and the motion around the card, the digital card, and the rewards interface: Vital Score leads into rewards and balance, with the credit score beside the cash-back offers on frosted glass panels.
Digital experience
Card control screen in the Vital card app. Locking the card is a single toggle on the card itself, next to the balance and above auto payments and statements, where the eyes already are when a card goes missing.
Landing page for the Vital Card credit card. The app itself takes the place of lifestyle photography: a spending ring and a live balance sit right beside the headline.
Mobile landing page for the Vital card that holds the app inside it. A credit score screen sits on a phone within the phone, and the product unfolds in slides that visitors swipe through.
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